TAG Heuer: A Brief Introduction
Author: Amanda Sofwanah
With the influx of Aquaracer imitation watches, these replica owners should at least know some backstory of the replica they are purchasing. Thus, here’s a 5 minutes speed-introduction of TAG Heuer’s history.
TAG Heuer was founded by EdouardHeuer in 1860, in (where else?) Switzerland. He had a dream: to be the first person to patent the chronograph. His dream was eventually achieved in 1882, and the famous “oscillating pinion” still exists today. But TAG Heuer did not merely make wrist-watches; clocks for dashboards were also made, which calculated the time taken for the duration of a single journey.
The innovated chronograph was thus incorporated into racing, where precise time-taking was, and still is, crucial to drivers. This inspired a sort of cult following amongst racing enthusiast, with them wearing watches similar to dashboard timers on board vehicles. This niche boosted the popularity of TAG Heuer watches in the industry.
Then, during Mercury Atlas 6′s mission, TAG Heuer watches went to space. John Glenn wore a TAG Heuer while conducting that mission, with intend of it being the back-up clock for the duration of the mission. The original is displayed at the San Diego Air and Space Museum.
With advancements in technology, TAG Heuer watches changed, leading to improvements in its chronographs. Indeed, automatic chronographs appeared in the market by 1960s, thanks to TAG Heuer. TAG Heuer carved the “stopwatch” niche out for them, and they rode upon it to success.
However, recent trends saw their sales dropping due to the surge of replica TAG Heuer watches. Although its quality pales in comparison when placed beside the mighty original TAG Heuer, the extremely cheap price attracted many from middle-income families to buy these watches. TAG Heuer faces dark days ahead.
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